sample reports
What you actually get.
Real reports from real sessions. The sites are fictional, the observations aren't.
mostly there
Checkout flow audit
shop.fictionalbrand.com — cart through order confirmation
This checkout works — I completed a purchase — but there are a handful of moments that slowed me down enough to notice. Nothing catastrophic, but two of them are the kind of friction that quietly drives cart abandonment. The shipping options issue in particular will cost real money if it hasn't already.
1 critical 4 issues 3 observations 4 positives
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needs work
Onboarding flow audit
app.fictionaltask.io — signup through first project creation
The bones are good — the product clearly works — but the onboarding flow asks too much of the user too early, and several key moments rely on copy that either misleads or under-explains. A confused user on day one is a churned user by day seven.
2 critical 5 issues 3 observations 4 positives
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